Everybody’s got a story

Welcome to our cozy little corner of the internet, where skincare is more than just a routine—it's a lifestyle!! Pull up a comfy chair, grab your favorite snack, and let's dive into the story of Street Smart Beauty. We're about to spill the tea on all things SSB.

Everybody has a story, and while ours isn’t exactly a snooze, we don't want to get all corporate on you. So here are the cliff notes: Once upon a time, in a world filled with artificial skincare products, an esthetician named Rachel emerged. Now, Rachel wasn’t just your regular skincare enthusiast. She was more like Nancy Drew when it came to skincare ingredients—always on the lookout for clues, deciphering mysteries, and figuring out how they all work together to make your skin glow. It was like a high-stakes game of Clue, but instead of finding out who did it in the library with the candlestick, she was unveiling the secrets of radiant skin.

Her investigations led to the creation of the Trifecta Collection a three product skincare line featuring our Botanica Oil, Hydrolat, and Rhassoul clay. It sounds as simple as ABC, but trust us, it's as powerful as your morning coffee! And here's where we pull a rabbit out of our hat: these three natural products can be mixed and matched to whip up nine personalized skincare treatments. So whether you have dry skin, oily skin, or normal skin, there's a tailor-made solution waiting for you.

In 2016, Rachel took her passion a step further by launching Street Smart Beauty. But it wasn't just a brand; it was a love letter to all things natural skincare. She created a platform to offer the Trifecta Collection to the public and foster a community that educates, inspires, and empowers skincare enthusiasts and professionals alike. This was a game-changing moment in our journey. We dove deep into the world of beauty products, determined to perfect a skincare line using only natural and organic ingredients, and started sharing our love for natural skincare through bath and body, aromatherapy, and skincare classes and workshops.

Fast forward to 2019, and Rachel's dream of creating a sanctuary for skincare lovers became a reality with The SSB Studio. Picture a place where relaxation and results go hand in hand. We offer our signature "no-rush" approach to facials, full-body skincare treatments, aromatherapy sessions, and waxing sessions. It's like a day at the beach, minus the sand in your shoes.

But The SSB Studio isn't just a spa – it's a launchpad for dreams! The Studio is a business incubator opened to licensed professionals looking to start their own esthetics business without substantial upfront costs. It provides professionals a space to grow their business with ease and confidence before opening their own studio.

And just when you thought we were done, there's more! In 2021, Rachel introduced the SSB Bodega. Imagine a neighborhood corner store filled with our homemade products and products from other small business too! We've always believed in the saying "a rising tide lifts all boats" because, well, it's true!

We're excited to continue growing and sharing our love for natural skincare with you. Whether you're visiting our studio, joining a class, or shopping at the Bodega, we're thrilled to have you in our neighborhood. After all, everybody has a story – and ours? Well, it's just getting started. Welcome to the neighborhood!