Everybody’s got a story

Everybody does have a story and ours isn’t exactly a snore, but we don't want to get all corporate on you so here are the cliff notes: Rachel, aka the boss-woman, had an obsession with natural skin care products and she spent the better part of a decade focusing on product simplicity, which meant streamlining product formulations. She began by identifying and organizing ingredients based on fatty acid compositions, chemical families, hydrophilic and lipophilic characteristics plus a few other relevant properties. Using this information she was able to refine skin care products down to their most essential ingredients. Having accomplished what she set out to do, Rachel wanted to share what she had learned. And in 2016, she launched Street Smart Beauty, a platform for creating a community that educates, inspires and empowers skin care enthusiasts and professionals alike. (Because she’s totally awesome like that!)